Advertisements

Advertisements are by far the hardest medium to tell a story. In an advertisement, the production team has to tell a 15-30 second story which will captivate the audience into buying the product they are advertising and I am telling you. 15 - 30 seconds is a very less screen time to narrate a story.

Working a simple story is the only way out and the toughest thing to do in story writing is writing a simple story. This is because amateur story writers will always look to justify themselves (as to what they have written) in the story which will in turn elongate the whole story.

I don't understand why, but in India, advertisements aren't given that much importance. It's very odd to see advertisements (very bad ones) come on the Indian channels very frequently. The best that India came out with must be something from the MTV or Channel V India production studios.

Recommended Ads to be seen are from MTV international. They've got amazing ad's.I'll put them on once I find them online.